Telesales / New Customer Acquisition

Yahoo! Search Marketing

Yahoo! Search Marketing has for many years provided businesses of all sizes and across all industries on-line advertising solutions.

Yahoo! Search Marketing approached Positive Response Telemarketing Agency in early 2007, with the objective of engaging a telesales partner for a trial period to support the 2007 new customer acquisition initiatives. Pending the success of a trial period, Yahoo! Search Marketing anticipated an ongoing relationship with their chosen agency.

Together with Yahoo! Search Marketing, PRTA developed a complete campaign strategy which far exceeded the campaign brief, by providing Yahoo! Search Marketing with a dedicated 360° telesales campaign. The strategy incorporated telemarketing as the primary lead generation vehicle and utilising PRTA’s internal design and development studio, extended the campaign message by providing an online presence to support the direct activity. Prospects were given the ability to review the product and offer, and to register as a new customer using the online resources. PRTA then finalised the process by formally registering new customers through the outbound telesales channel.

PRTA has now assumed the responsibilities associated with the entire new customer acquisition initiatives of Yahoo! Search Marketing, including campaign strategy development and deployment, as well as market segment and vertical selection for each new initiative.

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