Event Registration / Confirmation

Reed Exhibitions

Reed Exhibitions has built a reputation both locally and internationally as the leader in creating high profile, highly targeted business and consumer exhibitions.

Reed Exhibitions is responsible for ensuring each event receives a high level of exposure and delivering the greatest number of visitors. In 2007 Reed Exhibitions Industrial division not only remained consistent in carrying this objective through their marketing activities, they amplified their emphasis on delivering exhibitor returns by incorporating a direct telemarketing communication channel into their strategy.

Reed contacted PRTA in 2007 to undertake the responsibilities associated with contacting two groups of over 3,000 contacts each, within a 2 week timeframe.

The first group of 3,000 delegates, who had pre registered to attend the PrintEx exhibition, was contacted with the objective of confirming attendance and providing delegates with exhibition details. Over 85% of the contacted delegates were successfully confirmed, with replacement delegates registered directly via the telephone in place of those who were not longer able to attend.

The second group of 3,000 contacts, who had not registered, was contacted with the objective of informing each individual of the event and directly registering those who from the telemarketing call chose to attend. PRTA successfully registered 29% of prospects that were contacted directly via the telephone, with a further 4% expressing an interest in the event and requesting further information for pursual at their own liberty.

Following the success of these campaigns, PRTA has now taken on the telemarketing responsibilities for each of the exhibitions carried out by Reed Exhibitions Industrial division.