Privacy Compliant Email List Building

CCAA

Cement Concrete & Aggregates Australia (CCAA) contacted PRTA in late 2006 with a requirement to build a privacy compliant email list, in line with the Spam Act 2003, to which they could deploy ongoing electronic communications. CCAA had a requirement to generate the list within a 2 week timeframe to ensure that the first electronic communication could be deployed in line with other internal initiatives.

PRTA completed the campaign within 10 business days, with 47.8% of contacted prospects consenting to opt in to the email database with an additional 19% of contact details updated and validated. PRTA was also able to offer our expert assistance with the design, development and distribution of an animated EDM (Electronic Direct Mail piece) which through the use of our best of breed technology, PRTA was also able to provide vital statistics in support of total distribution and penetration.

PRTA has since deployed various electronic communications campaigns to this list, 2 additional successful email list building telemarketing campaigns and remain the preferred telemarketing agency for CCAA