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Client
Case Studies
Yahoo!
Search Marketing - Telemarketing
Yahoo! Search Marketing approached Positive Response
Telemarketing Agency in early 2007, with the objective
of engaging a telesales partner for a trial period to
support the 2007 new customer acquisition initiatives.
Pending the success of a trial period, Yahoo! Search
Marketing anticipated an ongoing relationship with their
chosen agency.
Learn More... |
University
of New England - Telemarketing
These days it is more important than ever to have a
good education and the competition between tertiary
institutions for students remains fierce. With so many
options for places to study, universities need to be
as innovative as they can to attract students to their
campuses.
Learn More... |
Griffiths
& Armour - Lead Generation
When Griffiths & Armour first set up in Australia,
it decided to conduct a telemarketing campaign that
aimed to contact its target audience, largely to introduce
itself to them. It approached outbound telemarketing
specialist PRTA to help with this objective.
Learn More... |
Powerlift
Nissan - Lead Generation
While Powerlift has two permanent inhouse telemarketers
it wanted to expand its reach by outsourcing their telemarketing
campaigns. It hired telemarketing specialist PRTA in
April 2008, initially to build on their database and
to generate leads.
Learn More... |
Reed
Exhibitions - Event Registration
Reed Exhibitions is responsible for ensuring each event
receives a high level of exposure and delivering the
greatest number of visitors. In 2007 Reed Exhibitions
Industrial division not only remained consistent in
carrying this objective through their marketing activities,
they amplified their emphasis on delivering exhibitor
returns by incorporating a direct telemarketing communication
channel into their strategy. Reed contacted PRTA in
2007 to undertake the responsibilities associated with
contacting two groups of over 3,000 contacts each, within
a 2 week timeframe.
Learn More... |
CCAA
- Email List Building
Cement Concrete & Aggregates Australia (CCAA) contacted
PRTA in late 2006 with a requirement to build a privacy
compliant email list, in line with the Spam Act 2003,
to which they could deploy ongoing electronic communications.
CCAA had a requirement to generate the list within a
2 week timeframe to ensure that the first electronic
communication could be deployed in line with other internal
initiatives.
Learn More... |
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